Client Growth, Retention & Agency Innovation
Client relationships are at the heart of my work. With a remarkable average client retention rate of 15+ years, I've built long-lasting partnerships founded on mutual success and continuous improvement. My commitment to delivering exceptional results has consistently transformed businesses, turning challenges into opportunities for growth and innovation.
I've mastered the art of growing agency revenue through successful client relationships and development of strong marketing programs that achieve client business objectives. I've created and implemented an organic growth plan that uses a methodical, step-by-step process to solve client business problems through innovation of agency offerings. My unique approach not only fosters innovation, but also ensures a seamless integration of new ideas into clients’ business.
I believe in a holistic strategy that goes beyond conventional marketing tactics. By deeply understanding each client's business landscape, I craft tailored solutions that drive sustainable growth and our agency’s competitive advantage. I also implemented our client satisfaction program, with quarterly surveys to ensure a steady stream of client feedback, annual client-agency alignment check-ins, and ongoing, improvement planning. This method has led to an impressive 75% innovation adoption rate among my clients, reflecting their trust in my vision and the tangible impact of my strategies.
Successful innovations include:
Revamped the agency’s organic business growth process to retain client relevancy and created a training program to arm the account team to identify opportunities and employ sales tactics and new solutions
In-house content production studio to enhance digital and social offerings, ultimately driving or supporting 60% of agency revenue
AI-generated content usage policy and procedure to ensure content ownership and copyright safety
Innovative MarCom planning process, adopted by 100% of agency clients
Masterbranding Playbook, identifying brands with the opportunity for exponential growth and roadmap to achieving masterbrand
Co-creator of Ritual, a proprietary process to identify opportunities for brands to increase consumer loyalty by harnessing the power of rituals
