I have a proven track record of building impactful brand platforms and crafting and executing successful marketing strategies. I have a keen understanding of consumer behavior, and I leverage market trends, data, and performance analytics to create breakthrough marketing programs. I possess a deep understanding of how to integrate brands seamlessly into consumers' daily rituals, which fuels engagement and drives long-term loyalty.

I am also a bit of a futurist, inspired by ideas and technologies. I consistently champion the adoption and implementation of AI and marketing technologies to improve results.

Organizational Leadership:
Responsible for divisional P&L, organic and new business growth, agency culture, and wellness programs. A collaborative and emotionally intelligent leader, I excel in building and working in cross-functional teams.
Learn more.

Brand Development:
Skilled at building meaningful brand platforms and seamlessly integrating brands into consumers' daily lives. Well-versed in a variety of brand growth strategies, including creating a path to masterbrand.
Learn more.

Strategic MarCom Planning:
Adept at developing comprehensive marketing plans that align with brand objectives, ensuring maximum impact and ROI. Relentless in the pursuit of effective marcom plans through continuous optimization and an iterative planning process.
Learn more.

Client Partnerships:
Strong relationship builder, establishing a foundation of respect and shared objectives. A trusted advisor, comfortable brainstorming and presenting across all levels of client leadership.
Learn More.

Consumer Rituals:
Excels in crafting loyalty and engagement programs that improve retention, with a particular strength in consumer rituals.
Learn more.

Campaign Management & Optimization:
Proficient in leading cross-functional teams to execute multi-channel campaigns from concept development to implementation and performance analysis.

Market Research, Analytics, & Insights:
Experienced in planning in-depth market research initiatives, converting analytics into actionable insights, and ongoing brand and market analysis. Adept at identifying key consumer insights, market trends, and competitive scenarios to guide effective marketing strategies.

Consumer Packaged Goods:
Extensive experience working with CPG brands including food, beverages, personal care, and household products in B2B, B2B2C, e-commerce, and 3rd party e-commerce.

Creative Problem-Solving:
An outside-the-box thinker, able to develop innovative solutions to business challenges through marketing strategies while adapting to changing market dynamics.