MarCom Planning & Execution
Stacking the deck for my brands.
I take brand planning personally. I’ve led MarCom planning for 6 brands annually for the past 10 years. For some, the process can get stale, resulting in similar plans, year after year.
For me, every year is a new opportunity. I’ve revamped our agency’s MarCom planning process every year, leveraging new insights, and new tactics and blowing KPIs out of the water along the way.
Better planning for better outcomes.
Every MarCom planning cycle deserves a fresh perspective. Each cycle, I revisit the prior year’s learnings + adapt the process to accommodate fresh insights and new technologies.
Marketing that Makes an Impact.
Under my leadership the brands I’ve managed have thrived, consistently delivering high-impact programs and crushing KPIs. Below are a few examples of the work.
Super Bowl is the #1 selling season for Farm Rich. This campaign drove sales by reminding consumers that when it comes to Game Day Snacks, Farm Rich is the G.O.A.T.
For I Love Ice Cream Cakes, a summer campaign featuring everyday celebratory moments drove significant incremental sales.
Morey's is the highest quality frozen seafood available in grocery stores. We partnered with The FeedFeed, the #1 food and lifestyle influencer network, to launch our Friday Night Cooking Club just in time for Lent.
SeaPak's brand purpose is to make seafood accessible. This campaign made one American family's dream for a first-in-a-lifetime trip to the beach come true.